“At my core, I desire to connect deeply with other people. I believe everyone deserves to see and feel their own strength and beauty. True wellness comes from the soul, and I believe it is a privilege to journey with people opening their vulnerabilities to me, whether it is for skin repair, nutrition counseling or coaching my staff. The hope for my legacy is that I led my company with my whole heart and I didn’t waver, even in the face of fear.”
Jennifer Shires, LMT, LE began her journey as a Massage Therapist and Esthetician over 28 years ago. A few years into her career, Jenni and her husband moved from Seattle to Tortola in the British Virgin Islands, where they lived for 3 amazing years. She managed world class spas on the islands of Tortola, Necker Island, and Virgin Gorda, where she turned her skill into a craft and a life-long dedication.
Upon returning home to Seattle, her passion to create, educate and connect led her to open the award-winning Solei + Co., a full-service day spa, which has 2 locations with a 3rd coming, and has been operating successfully for 13 years. She serves on the advisory board for Washington Massage/Esthetic schools, consulting on the spa industry as a whole and how the schools can help support the market.
With 50 employees, Solei is a force in the spa market and has won numerous accolades, including Best Day Spa in Washington, Best Day Spa in Auburn and MindBody Visionary Award.
Known as The Barefoot Boss, Jenni loves to feel the energy of living to the fullest, dreams big, needs to feel the ground beneath her feet and fancies herself a wicked funny chick. She loves to hug strangers, embarrass her kids, and truly believes she’s not a regular boss, she’s a cool boss. She sometimes talks with a bad accent for no reason and says words like fancies and wicked, even though she is neither British nor from Boston. But what she is, is a very real and passionate person who will jump at the chance to mentor, coach and learn from anyone who will sit with her. Because everyone deserves a seat at the table.
